Dealers got together and collected half the amount, matched by the parent company.

“Our dealerships, many of which are owner / operated businesses, wanted to share in the spirit of generosity shown by corporate Australia and support the Victorian Bush Fire Appeal,” says Peter Nochar, CEO Harley-Davidson Australia.

“All of us in the Australian and New Zealand Harley-Davidson family were so moved by the loss of life, injuries and the devastation of homes that collectively as group we had to act. The thoughts of our staff are with those families affected.”